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11 Howard, a 221-room boutique hotel in New York City’s fashionable SoHo district, combines cutting-edge Scandinavian design with socially conscious hyperlocalism. More than just an ideal vantage point for downtown exploration, the property is an art spectacle in itself and a community hub partnered with a range of local businesses and nonprofits. 11 Howard describes its raison d’etre as “conscious hospitality”, which begins with the property’s design—a collaborative creation between Anda Andrei of Anda Andrei Design and influential Danish firm Space Copenhagen—then extends to its intuitive, discreet flow of service, which incorporates technology for self-check-in and smart room service delivery.

Add to that world-class food and beverage offerings by famed restaurateur Stephen Starr; a dynamic co-working space, the 11H Collective; collaborations with standout contemporary artists, such as Katie Yang, Dan Attoe, and Hiroshi Sugimoto; and involvement with a number of nonprofit organizations and businesses (Global Poverty Project, Conscious Commerce, and others) in an effort to give back to the community and to the world, and you have an unrivaled downtown hub—cool, creative, and always conscious.

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11 Howard has partnered with Thrive Market, for a personally curated Minibar experience, unlike any other. From healthy Paleo snacks to Vegan offerings

11 Howard has reinvented social spaces, making them multifunctional and moving them to the second floor, as true extensions of the guest rooms. With plentiful tables and chairs, The Library is an ideal place to work, meet, sip tea in the afternoon, or unwind with a cocktail in the evening. The Library features wide-plank wood floors, plaster walls, plush area rugs, and furniture collected from around the world. Images by renowned Japanese photographer Hiroshi Sugimoto grace the walls.

Tuesday, Thursday and Saturday evenings, join us from 6pm-7pm for complimentary wine.

With arched windows facing Howard Street, 11 Howard’s bar and lounge welcomes guests to work, mingle, and relax. From light and open to sensual and inviting, the bar’s ambiance transforms throughout the day. The blond is a stylish place to kick off a night in New York, as dark woods, subdued colors, low lighting, and gold accents lend a seductive edge to the space, and bronze animal masks glint in the shadows.

New York City


Whatever your heart desires, we make it happen! Our par excellence, tailored concierge services ensure that the vision of all our customers is realized and they enjoy nothing less than the vacation of their dreams.

We take immense pride in our dense network of luxury associates who help make our member's experiences exceptional wherever of contracts ensures that our members get the very best life has to offer -no matter where they are in the world.

Terrace Suite

Two interconnecting spaces on the corner of the hotel make up this suite that includes a dining area...

The Howard Suites

11 Howard has brought the epitome of luxury with this three bedroom suite. Each room has its own uni...

Howard Suite

While our goal at 11 Howard is to provide the essentials of hospitality, our suites deliver more?"mu...

Corner Studio

A take on our King rooms, the Corner Studio goes a step further. With views uptown and downtown, thi...

Terrace King

If you need space and fresh air, 11 Howard's King Terrace is just the thing for you. French doors op...

Howard Deluxe

Looking for a getaway? Howard Deluxe rooms are a tipping point of sorts, where a stay can truly beco...

Design & Architecture


Architecture & Design

11 Howard’s concept of “conscious hospitality” begins with its massive redesign by the hotel’s creative director and founder of Anda Andrei Design, Anda Andrei—who has worked with such names as Philippe Starck and Julian Schnabel—and Space Copenhagen, the multidisciplinary Danish design studio responsible for the interior of Noma, frequently called the world’s best restaurant. The design team gutted a characterless structure built in 1961, and reinvented the space with a dose of Scandinavian minimalism. More than looking Scandinavian, the hotel embraces Scandinavian ideals—lightness, honesty, utility, and durability. With an emphasis on long-term function, in addition to form, 11 Howard is intentionally not trendy; its goal is to endure, and even to improve with time. “It’s not about being fashionable or trendy,” Andrei explains. “It’ll never feel dated.”

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