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REDIFINE LUXURY IN TERMS OF FIRST-HAND EXPERIENCE AND NEW DISCOVERIES

Inside, modern designer furniture blends seamlessly with the traditional architecture—a perfect fusion of old and new. Throughout the interior, contemporary artworks are part of an atmosphere that encourages creation and discovery. The cuisine and the local culture that gave rise to it convey the dynamic wonder of the natural surroundings. Every aspect of Satoyama Jujo is designed to communicate a story. We are not an isolated retreat, nor are we an opulent service-oriented hotel. Our mission is to “redefine luxury” as the experiences and discoveries that await you here.

The communal areas—such as the lounges, bars, and meeting space, as well as the multidisciplinary events that take place at the hotel—all tell a story of social gathering and togetherness. The hotel’s wood structure was designed to withstand the area’s intense snowy seasons, exemplifying the region’s architectural heritage. And with a hot spring spa and a chef that has a three-Michelin-star restaurant on his résumé, the hotel offers an indulgent respite just two hours from Tokyo amid a landscape characterized by rice paddies, mountains, and forests.

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from the creative director BEHIND THE STORY

Since founding the Jiyujin lifestyle magazine in 2000, our focus has always been on curating and communicating high quality content for our customers. We stayed true to this core concept when we began our online organic food store Organic Express in 2004 and again in 2012 when we took over the old inn that would become Satoyama Jujo

With this hotel, we strive to convey 10 stories—by way of art, architecture, design, organic cuisine, and more—that are unique to this location and that will engage our customers and lead them to new experiences and discoveries. We aim to open more of these regional hubs for content curation throughout Japan in the future as well. If you decide to visit our first one here in the Minami-uonuma district of Niigata, we will do everything to make sure your stay is pleasant and memorable.

Osawa

CONNOISSEUR OF LUXURY

Whatever your heart desires, we make it happen! Our par excellence, tailored concierge services ensure that the vision of all our customers is realized and they enjoy nothing less than the vacation of their dreams.

We make immense pride in our dense network of luxury associates who help make our members experiences exceptional whereever of contracts ensures that our members get the very best life has to offer -no matter where they are in the world.

CORNER TRIPLE WITH SPA-BATH

A corner room furnished with triple beds and a set of coffee table, sofa and chairs. Guests are welc...

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MAISONETTE SUITE WITH SPA-BATH

Enjoy the most relaxing time in the Maisonette suite. A two storeyed room with a living room on the ...

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Emporium Collection provides a bespoke service that offers an extensive collection of some of the most exquisite and exclusive suites & experiences around the world.

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